How Do you Find the Best SEO Expert in Ohio? 

Finding the best SEO expert in Ohio is tough. Don’t get me wrong, I love it here, but talent tends to concentrate in the Big Cs – Cleveland, Cincinatti, and Cleveland – and the small towns tend to be focused mainly on the service industry and healthcare. This makes it challenging to find someone to handle your small business SEO.

 

The Need for SEO Services in Ohio 

With roughly 300 SEO agencies in the state, it may seem like there are enough professionals to handle the workload. In fact, there are around 1 million small businesses currently operating in Ohio. I was surprised by that number, too! According to the Small Business Expo, over 55% of small businesses nationally have zero SEO strategy at all.

While they didn’t provide state-level data, my own personal experience trying to find local home repair experts has definitely borne this out. It seems like you need to know a guy who knows a guy to find local professionals. When it comes to digital marketing, you can do a lot better than that.

How to Match to the Best SEO Expert for Your Business 

So now that you recognize the need, how do you find an SEO expert in Ohio who can get your small business on the map? 

Here are a few criteria to look for:

• Have clear goals in mind. Do you want better visbility with local customers only, or do you want a regional or national appeal? 
• Think about your budget. Can you scale your marketing spend as you see results from your SEO performance? 
• Define your tone. Are you in the B2B or B2C space, healthcare, services, etc.? Find an SEO expert who matches your tone. 
• Decide on a timeline. Do you want to see a gradual content strategy over 12 months, or is this an aggressive strategy that you really want to tackle in 3-6 months? 

In general, the better defined your SEO needs are, the better able you will be to find an expert who match your needs. 

What Services Should You Look For? 

SEO is a huge field. It includes everything from social media optimization, AI-enabled search, link building, and more. 

For most businesses, your SEO expert should be able to handle keyword research, content strategy, and content writing. These are the basic services that help your business start to show up online.

If you haven’t put a content strategy into place yet, drop me a line – I can help you design a 6-month plan to boost your online profile.